Guides · Your ad
Writing an ad that gets the right replies
An ad has one job: bring you the clients you want and quietly turn away the rest. The best ads are not the longest or the most poetic. They are specific, they are current, and they tell a reader how to behave. This is what goes into one, in the order a reader meets it.
Published November 5, 2026. Written by the Aurora team. General information, not legal advice.
Structure
Five parts, in the order people read them.
01
The first line
On a listing page a reader sees your first line and one photo, nothing else. Make it a fact about you that a stranger could not have written: the neighbourhood you host in, the languages you speak, the kind of time you offer. Avoid the words everyone uses. 'Discreet', 'classy' and 'unforgettable' describe nobody.
02
Who you are
Two or three sentences in your own voice. Age range, build, the thing you actually enjoy about this work, the kind of client you get along with. Write it the way you would say it. Readers can hear a template, and they trust what they can hear.
03
What, where, when
Incall or outcall, the area, your usual hours, how much notice you need, whether you travel. If you tour, the dates and cities. Vague availability reads as unavailable; precise availability reads as professional.
04
Rates and what you ask of them
Your rate for the durations you offer, stated once. Then your screening line: what you need before you confirm (a name and a reference, a work email, a short call), and that you do not negotiate. The clients you want expect this. The ones you do not want will leave here, which is the point.
05
How to reach you
The lines you actually answer. A number and whether it takes calls or only texts, a Telegram handle, an email, your site. Say what a first message should contain. 'Hi' with nothing else is the message every provider ignores; tell them so, kindly.
Photos
Photos are read as evidence, not as art.
A reader uses your photos to answer two questions: is this a real person, and is this person current. Studio shots with heavy editing answer neither. Natural light, a plain background, your face in at least one picture if you show it anywhere, and something recent. A phone photo taken this month beats a shoot from two years ago.
- Lead with the photo that looks most like you on the day. The first photo is the one on the listing page.
- No text, watermarks, phone numbers or handles on the image. Put contact details in the contact lines where they belong; text on photos gets an ad held for review on most verified sites.
- No screenshots of other listings or social posts. They fail review and they look like a stolen ad.
- Strip the metadata before posting anywhere that does not do it for you. A photo's location data can point at your home.
- If you verify with an ID, the person in the photos must be the person on the ID. That rule protects you: it is what makes the badge worth having.
What to leave out
Things that hurt an ad.
- Claims about other people. Comparisons, warnings about named providers or clients, and anything about a third party belong somewhere else.
- Anything that reads as a list of acts. It attracts the wrong readers, it fails review on most sites, and it does not describe the time you actually offer.
- Capital letters and emoji in the first line. On a phone they look like spam, because on a phone they usually are.
- Stale dates. A tour from last spring, an old rate, a number you no longer answer. Readers check, and an ad that is out of date in one place is assumed to be out of date in all of them.
- Your legal name, your home address, or the name of your building. Nothing on an ad should lead to your door.
On Aurora
What the ad form asks for, and why.
Aurora's ad form follows this guide: a headline, your text, your rates by duration, your services as tags so people can filter, the cities you tour, and the contact lines you choose. A person reads the ad and looks at each photo before it goes live, and tells you in writing if something has to change. Edits to your text or rates go back through the same quick review; a change of city within the same country does not. The full detail is on the advertising page.
Questions
Asked while writing.
- Should I put my rates on the ad?
- Most independents do, and the ads that state a rate get fewer time-wasting enquiries. A stated rate is a filter. If you prefer to keep rates for your own site, say where to find them so people are not guessing.
- Why was my photo held for review?
- On Aurora a photo is held when it contains written text, a phone number or a handle, when it looks like a screenshot, or when the face does not match the identity you verified with. You get the reason in writing and can replace the photo or appeal; a person reads the appeal.
- Do my photos keep their location data?
- Not on Aurora. Every image is stripped of its metadata (location, device, time) before it is stored, and only then shown. If you post the same photo elsewhere, strip it yourself first; most phones embed the location where the photo was taken.
- How long should the ad be?
- Long enough to answer the questions a good client has before writing, and no longer. Three or four short paragraphs is typical: who you are, what you offer and where, how to reach you and what you ask of them. Nobody reads a wall of text on a phone.
- Can I use the same text as on my other listings?
- Yes. The text is yours. Aurora does not ask for exclusivity and does not mind if the same ad runs elsewhere. Rewrite the first line for each site if you want to know where enquiries come from.
Next
Advertise with your own contact details on the ad.
Aurora is an ad board for independent companions, operated from Canada. Every advertiser verifies with a government ID, a person reviews every ad, and the people who read it contact you directly. Aurora charges for the ad and nothing else.
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Moving your ad from a classifieds board to Aurora
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